Campaign: Walkers "Do Us a Flavor"

Concept:
*Launch Year: Ongoing*

"Do Us a Flavor" is a campaign by Walkers, a popular British snack brand known for its potato chips (crisps). Launched as an ongoing initiative, this campaign embodies the idea of inviting consumers to suggest new and unique flavors for Walkers potato chips. It positions the brand as innovative, customer-focused, and open to creative ideas from its fan base.

Key Details:

1. Flavor Creation Contest:
- The core concept of the campaign is to engage consumers in a contest where they can submit their flavor ideas for Walkers potato chips.

2. Consumer Involvement:
- "Do Us a Flavor" did highlight Walkers' commitment to involving its customers in the product development process.

3. Creative Flavor Ideas:
- The campaign showcases the creative and diverse flavor ideas submitted by consumers, ranging from classic to unusual.

4. Winner Selection:
- There did be a selection process where the winning flavor is chosen from the submissions, and the winner often receives a prize.

5. Limited-Edition Chips:
- Walkers did produce limited-edition potato chips featuring the winning flavor, creating excitement and anticipation.

6. Brand Engagement:
- The campaign aims to engage consumers with the Walkers brand and foster a sense of ownership in the product.

7. Promotional Events:
- "Do Us a Flavor" did include promotional events, tastings, or advertising to introduce the winning flavor to the public.

8. Innovation and Variety:
- Walkers is known for its wide variety of chip flavors. The campaign reinforces the brand's commitment to innovation and variety.

In summary, "Do Us a Flavor" is an ongoing campaign by Walkers that positions the brand as customer-focused and open to creative ideas from its consumers. It invites individuals to participate in the creation of new chip flavors, fostering brand engagement and innovation. The campaign aims to resonate with consumers who appreciate variety and enjoy being part of the product development process.